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About Us

We proudly offer a wide selection of independent luxury designers, and are committed to supporting independent eyewear.

Our Mission

   Finding the right frame and prescription lenses can make you feel overwhelmed. Our licensed Opticians make it easy to help you find the proper fitment and lens designs to compliment your lifestyle with personalized help to streamline the entire process. We are not your typical optical shop. Glasses are medical devices, but they don't have to look like one. We offer fashion and function.

Our Boutique

   Eye V Optical Boutique opened on July 7th 2021, but our roots go back a lot further than that. With over 20 years experience in the optical world, our Boutique was envisioned years before coming to fruition. We felt a need to serve the Exeter, NH area with a greater selection for independent luxury eyewear. Family-owned and operated, our goal is to provide exceptional customer service and support. Carrying independent frame lines is important to us, not only to set ourselves apart, but to offer quality products that we love and can stand behind.

Doctor and Insurance

   We do not have an eye doctor on staff. Just bring in a current prescription and we can handle the rest. You can even fax or email us a copy before you come in! CLICK HERE TO EMAIL US YOUR PRESCRIPTION

   We are intentionally "out of network" with vision plans and insurance companies. We can help with itemized receipts for you to submit. What this means is better frame selections and the latest lens technologies on the market.

The Staff

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Joanna and Daniel

Owner/Licensed Opticians


   Joanna has over 20 years in the optical world giving her a leading edge in understanding both fashion trends and lens technology advancements. She has extensive experience in the optical industry from being an optician, to frame sales, to optical technology education throughout New England. Opening her own optical boutique has been a long time dream for her.

   Daniel helped make her dream come true by getting into the optical field as an optician and frame stylist. They both are committed to offering quality products from independent eyewear businesses and offering their knowledge to provide an excellent personalized shopping experience.

   Joanna and Daniel have been happily married for 17 years and have been blessed with three amazing boys. They enjoy outdoor activities such as hiking, biking, and fishing, in addition to spending valuable time with their sons and their beloved family dog, Mr. Otis.


"It is our goal to help you find that perfect pair of glasses."

-Joanna and Daniel


Licensed Optician


   Nancy is a skilled Optician with 32 years of experience. She is passionate about assisting her clients to acquire superior vision and look their best. She has been joyfully married to her husband for 38 years, and is the proud parent of three incredible children and one beautiful granddaughter. In her free time, Nancy enjoys gardening, being outdoors, catching up with friends, and her two adorable Maine Coon cats.

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